Marketing Scientist
Carlos Trujillo
Bayesian causal inference, marketing mix modeling & budget optimization.
Recent Articles
Can You Trust Your Quasi-Experiment?
A Bayesian framework using placebo tests and ROPE-based inference to audit your quasi-experimental causal estimates.
Decision-Making Under Contradictions
How to make robust budget allocation decisions when your measurement models give contradictory advice.
Upcoming — PyData Berlin 2025
Risk Budget Optimization for Causal Mix Models — Conference
See the Talks page for more recordings and presentations.