Marketing Science Enthusiast
Discovering ways to create impact with science
Recent Articles
Can You Trust Your Quasi-Experiment?
A Bayesian framework using placebo tests and ROPE-based inference to audit your quasi-experimental causal estimates.
Decision-Making Under Contradictions
How to make robust budget allocation decisions when your measurement models give contradictory advice.
Upcoming Talks
PyData Berlin 2025: Risk Budget Optimization for Causal Mix Models - Conference - 2025
Check out my Talks page for more videos and presentations.