Marketing Science Enthusiast
Discovering ways to create impact with science
Recent Articles
No More Experiments Without Causality
Learn why you should not blindly trust on experiments to calibrate your media mix model.
Bayesian Models and Risk Optimization
Learn how to use bayesian regression models to optimize your media mix model.
Upcoming Talks
PyData Berlin 2025: Risk Budget Optimization for Causal Mix Models - Conference - 2025
Check out my Talks page for more videos and presentations.