Marketing Science Enthusiast
Discovering ways to create impact with science
Recent Articles
Baby Steps for Causal Discovery
Learn how to use bayesian regression models to identify the causal structure of a dataset.
No More Experiments Without Causality
Learn why you should not blindly trust on experiments to calibrate your media mix model.
Upcoming Talks
OSDC: Bayesian causal thinking can revolutionize your marketing - Virtual Community Event - 2025
Check out my Talks page for more videos and presentations.