Decision-Making Under Contradictions: Robust Budget Allocation When Your Models Disagree
How to make robust budget allocation decisions when your measurement models (MMM, experiments, attribution) give contradictory advice.
Articles
Welcome to my collection of articles. Here you’ll find my thoughts, tutorials, and research on various topics.
Featured Articles
From Experiments to Priors: Eliciting Informative Priors for Your Marketing Mix Model
How to translate quasi-experimental results into informative Bayesian priors for your MMM using CausalPy and PyMC-Marketing.
Bayesian Models and Risk Optimization
An article discussing the importance of causality in experiments. Talk given in PyData Berlin 2025.
No More Experiments Without Causality
An article discussing the importance of causality in experiments. Talk given in PyData DE Darmstadt 2025.
Baby Steps for Causal Discovery
An article discussing the importance of causality in experiments. Talk given in PyData Tallinn 2025.
All Articles
- Decision-Making Under Contradictions: Robust Budget Allocation When Your Models Disagree - February 2026
- From Experiments to Priors: Eliciting Informative Priors for Your Marketing Mix Model - February 2026
- Bayesian Models and Risk Optimization - August 2025
- No More Experiments Without Causality - April 2025
- Baby Steps for Causal Discovery - February 2025