About Me
I’m a globe-trotting data professional with a passion for statistics and mathematics. From studying in Venezuela to collaborating with teams across continents, my journey has been a whirlwind of diverse experiences. I’m all about using data to transform businesses and solve complex problems.
Interested in learning more about how to navigate the digital landscape and harness the power of data? Check out my articles below and let’s connect for some data-driven discussions and creative problem-solving. Looking forward to hearing from you! 👇🏻
Professional Experience
Career progression as a directed acyclic graph: OYM Agencia (2018-2019) to Raya (2019-2020) to Omnicom Media Group (2020-2022) to Bolt (2022-2024), then branching in parallel to Wise (2024-July 2026) and PyMC Labs (2024-present, Principal Data Scientist, leading research).
Principal Data Scientist
Leading research, solving complex business problems through advanced Bayesian statistical methods.
- Leading research initiatives across Bayesian methods and causal inference
- Solving business problems through Bayesian Statistics
- Contributing to open-source PyMC and PyMC-Marketing
- Advising clients on Bayesian modeling, MMM and budget optimization
Marketing Scientist
Data scientist for the Marketing team, dedicated to measuring and improving the region’s global strategies through the use of data.
Career Progression at Wise
- Lead Data Scientist (March 2025 - July 2026)
- Led the marketing science workstream, setting measurement strategy and priorities
- Owned marketing mix modeling and incrementality testing in Python and PyMC
- Partnered with marketing leadership to translate model outputs into budget decisions
- Senior Marketing Scientist (January 2024 - March 2025)
- Built and maintained Bayesian marketing mix models to measure channel contribution
- Designed and analyzed quasi-experiments to quantify campaign incrementality
- Delivered actionable, data-driven insights to regional marketing teams
Marketing ads, Functional Analyst
I relocated from Chile to Estonia and am currently applying data analytics to determine the most effective strategies for optimizing acquisition marketing efforts based on profitability.
- Applied data analytics to determine best strategies to optimize acquisition marketing efforts based on profitability across Europe and South Africa
- Performed daily analysis using Python or R to run marketing mix, causal impact and budget allocation models
- Estimated marketing effects around the world to achieve company goals
- Relocated from Chile to Estonia
Head of Data Analytics
Led the data department of the Marketing Science LATAM group, developing value solutions and creating analytical services around the region.
Career Progression at Omnicom Media Group
- Head of Data Analytics (October 2021 - January 2022)
- Led the data department of the Marketing Science LATAM group
- Developed value solutions and created analytical services around the region
- Utilized cloud technologies (AWS/GCP) to develop sustainable data structures
- Maintained direct communication with Google and Facebook teams to develop use cases and service optimization
- Created innovation proposals and fostered data culture to optimize operational processes
- Data Analytics Manager (July 2020 - October 2021)
- Managed analyst team and ensured correct delivery of dashboards on platforms such as Tableau, Power BI, and Data Studio
- Developed architectures in GCP and managed databases in AWS
- Maintained direct contact with OMG teams in Miami for data centralization and optimization of information flows
- Utilized visualization tools, Python/R, SQL, and NoSQL for data pre-processing
Data Analyst
Managed analysis and reporting for different agency brands including Huawei, MercadoLibre, Concha y Toro, and Walmart Chile.
- Responsible for interpretation, analysis, and reporting for different agency brands
- Managed Brandwatch, Google Analytics, Tag Manager and similar tools to determine guidelines for paid or organic campaigns
- Developed categorization and prediction models in Python for process optimization and advanced variable analysis
- Worked with brands including Huawei, MercadoLibre, Concha y Toro, and Walmart Chile
Performance Manager
Managed digital marketing strategies for multiple brands, including analysis, optimization and investment across major platforms.
- Managed analysis, optimization and investment in digital platforms including Facebook, Google Ads, and LinkedIn
- Developed dashboards in Cyfe and DataStudio
- Worked with brands including Jansport, BodyAndSoul, Ursus Trotter, and over 15 Chilean real estate companies
Education
Data Scientist
Acámica - 2020
- Specialized in Data Science
Bachelor’s in Market Studies
Universidad José Antonio Páez - 2015-2019
- Specialized in Market Research
Skills
Professional Skills
Languages
Technologies
Download CV
Let’s Connect
Have a project in mind or just want to chat about data? There are two easy ways to get in touch: