2018 — 2019 · Santiago, Chile
Performance Manager
OYM Agencia
Managed digital marketing strategies for multiple brands, including analysis, optimization and investment across major platforms.
- Managed analysis, optimization and investment in digital platforms including Facebook, Google Ads, and LinkedIn
- Developed dashboards in Cyfe and DataStudio
- Worked with brands including Jansport, BodyAndSoul, Ursus Trotter, and over 15 Chilean real estate companies
2019 — 2020 · Santiago, Chile
Data Analyst
Raya
Managed analysis and reporting for different agency brands including Huawei, MercadoLibre, Concha y Toro, and Walmart Chile.
- Responsible for interpretation, analysis, and reporting for different agency brands
- Managed Brandwatch, Google Analytics, Tag Manager and similar tools to determine guidelines for paid or organic campaigns
- Developed categorization and prediction models in Python for process optimization and advanced variable analysis
- Worked with brands including Huawei, MercadoLibre, Concha y Toro, and Walmart Chile
2020 — 2022 · Santiago, Chile
Head of Data Analytics
Omnicom Media Group
Led the data department of the Marketing Science LATAM group, developing value solutions and creating analytical services around the region.
Career progression
Head of Data Analytics
October 2021 — January 2022
- Led the data department of the Marketing Science LATAM group
- Developed value solutions and created analytical services around the region
- Utilized cloud technologies (AWS/GCP) to develop sustainable data structures
- Maintained direct communication with Google and Facebook teams to develop use cases and service optimization
- Created innovation proposals and fostered data culture to optimize operational processes
Data Analytics Manager
July 2020 — October 2021
- Managed analyst team and ensured correct delivery of dashboards on platforms such as Tableau, Power BI, and Data Studio
- Developed architectures in GCP and managed databases in AWS
- Maintained direct contact with OMG teams in Miami for data centralization and optimization of information flows
- Utilized visualization tools, Python/R, SQL, and NoSQL for data pre-processing
2022 — 2024 · Tallinn, Estonia
Marketing Ads, Functional Analyst
Bolt
Relocated from Chile to Estonia, applying data analytics to determine the most effective strategies for optimizing acquisition marketing efforts based on profitability.
- Applied data analytics to determine best strategies to optimize acquisition marketing efforts based on profitability across Europe and South Africa
- Performed daily analysis using Python or R to run marketing mix, causal impact and budget allocation models
- Estimated marketing effects around the world to achieve company goals
2024 — July 2026 · Tallinn, Estonia
Marketing Scientist
Wise
Data scientist for the Marketing team, dedicated to measuring and improving the region's global strategies through the use of data.
Career progression
Lead Data Scientist
March 2025 — July 2026
- Led the marketing science workstream, setting measurement strategy and priorities
- Owned marketing mix modeling and incrementality testing in Python and PyMC
- Partnered with marketing leadership to translate model outputs into budget decisions
Senior Marketing Scientist
January 2024 — March 2025
- Built and maintained Bayesian marketing mix models to measure channel contribution
- Designed and analyzed quasi-experiments to quantify campaign incrementality
- Delivered actionable, data-driven insights to regional marketing teams
2024 — present · Remote
Principal Data Scientist
PyMC Labs
Leading research, solving complex business problems through advanced Bayesian statistical methods.
- Leading research initiatives across Bayesian methods and causal inference
- Solving business problems through Bayesian Statistics
- Contributing to open-source PyMC and PyMC-Marketing
- Advising clients on Bayesian modeling, MMM and budget optimization
