About Me

I’m a globe-trotting data professional with a passion for statistics and mathematics. From studying in Venezuela to collaborating with teams across continents, my journey has been a whirlwind of diverse experiences. I’m all about using data to transform businesses and solve complex problems.

Interested in learning more about how to navigate the digital landscape and harness the power of data? Check out my articles below and let’s connect for some data-driven discussions and creative problem-solving. Looking forward to hearing from you! 👇🏻

Professional Experience

2024 - Present

Marketing Scientist

Wise
Tallinn, Estonia

Data scientist for the Marketing team, dedicated to measuring and improving the region’s global strategies through the use of data.

Career Progression at Wise

  • Lead Data Scientist (March 2025 - Present)
    • [Role responsibilities to be added]
  • Senior Marketing Scientist (January 2024 - March 2025)
    • [Role responsibilities to be added]
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2024 - Present

Principal Data Scientist

PyMC Labs
Remote

Solving complex business problems through advanced Bayesian statistical methods.

  • Solving business problems through Bayesian Statistics
  • [Additional responsibilities to be added]
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2022 - 2024

Marketing ads, Functional Analyst

Bolt
Tallinn, Estonia

I relocated from Chile to Estonia and am currently applying data analytics to determine the most effective strategies for optimizing acquisition marketing efforts based on profitability.

  • Applied data analytics to determine best strategies to optimize acquisition marketing efforts based on profitability across Europe and South Africa
  • Performed daily analysis using Python or R to run marketing mix, causal impact and budget allocation models
  • Estimated marketing effects around the world to achieve company goals
  • Relocated from Chile to Estonia
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2020 - 2022

Head of Data Analytics

Omnicom Media Group
Santiago, Chile

Led the data department of the Marketing Science LATAM group, developing value solutions and creating analytical services around the region.

Career Progression at Omnicom Media Group

  • Head of Data Analytics (October 2021 - January 2022)
    • Led the data department of the Marketing Science LATAM group
    • Developed value solutions and created analytical services around the region
    • Utilized cloud technologies (AWS/GCP) to develop sustainable data structures
    • Maintained direct communication with Google and Facebook teams to develop use cases and service optimization
    • Created innovation proposals and fostered data culture to optimize operational processes
  • Data Analytics Manager (July 2020 - October 2021)
    • Managed analyst team and ensured correct delivery of dashboards on platforms such as Tableau, Power BI, and Data Studio
    • Developed architectures in GCP and managed databases in AWS
    • Maintained direct contact with OMG teams in Miami for data centralization and optimization of information flows
    • Utilized visualization tools, Python/R, SQL, and NoSQL for data pre-processing
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2019 - 2020

Data Analyst

Raya
Santiago, Chile

Managed analysis and reporting for different agency brands including Huawei, MercadoLibre, Concha y Toro, and Walmart Chile.

  • Responsible for interpretation, analysis, and reporting for different agency brands
  • Managed Brandwatch, Google Analytics, Tag Manager and similar tools to determine guidelines for paid or organic campaigns
  • Developed categorization and prediction models in Python for process optimization and advanced variable analysis
  • Worked with brands including Huawei, MercadoLibre, Concha y Toro, and Walmart Chile
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2018 - 2019

Performance Manager

OYM Agencia
Santiago, Chile

Managed digital marketing strategies for multiple brands, including analysis, optimization and investment across major platforms.

  • Managed analysis, optimization and investment in digital platforms including Facebook, Google Ads, and LinkedIn
  • Developed dashboards in Cyfe and DataStudio
  • Worked with brands including Jansport, BodyAndSoul, Ursus Trotter, and over 15 Chilean real estate companies
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Education

Data Scientist

Acámica - 2020

  • Specialized in Data Science

Bachelor’s in Market Studies

Universidad José Antonio Páez - 2015-2019

  • Specialized in Market Research

Skills

🧑🏻‍💻

Professional Skills

SEO/SEM Marketing
Project Management
Paid Social Media
Statistical Analysis
Causal Analysis
Lifetime Value Analysis 
📊

Languages

HTML
Non-SQL
SQL
Python
Julia
R 
⚙️

Technologies

Google Cloud Platform
AWS
Docker
Git/GitHub
Jupyter
RStudio

Download CV

Download CV (PDF)

Let’s Connect

Have a project in mind or just want to chat about data? There are two easy ways to get in touch:

Contact Me

Book 30 Minutes